Few advertising slogans have become part of India's collective memory quite like this one. For generations, it came to symbolize Indian innovation, quality and entrepreneurial ambition. At the heart of this remarkable journey was BITS Pilani alumnus Mr. Gulu Mirchandani (1966), Co Founder Chairman of the Onida Group, whose vision helped build one of India's most iconic consumer electronics brands.

Today, we are delighted to announce the establishment of the Gulu Mirchandani Chair for Innovation & Entrepreneurship at BITS Pilani through his generous support, creating an enduring legacy that will inspire and nurture future generations of innovators and entrepreneurs.