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MBA G576 / BITS F427

MBA G576 / BITS F427

Art of Digital Marketing
Type
T1
Year
2016
Author
Ian Dodson
Publisher
Wiley
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Type
R1
Year
2017
Author
Dave Chaffey & PR Smith
Edition
5th Ed
Publisher
Routledge.
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Type
R1
Year
2017
Author
Dave Chaffey & PR Smith
Edition
5th edition
Publisher
Routledge
Digital Marketing: Integrating Strategy and Tactics with Values: A Guidebook for Executives, Managers, and Students
Type
R4
Year
2014
Author
Ira Kaufman & Chris Horton
Publisher
Routledge
Digital Marketing: Integrating Strategy and Tactics with Values: A Guidebook for Executives, Managers, and Students
Type
R4
Year
2014
Author
Ira Kaufman & Chris Horton
Publisher
Routledge
Internet Marketing and e-Commerce
Type
R6
Year
2012
Author
Ward Hanson
Publisher
Cengage
Internet Marketing and e-Commerce
Type
R6
Year
2012
Author
Ward Hanson
Publisher
Cengage
Strategic Digital Marketing
Type
R5
Year
2014
Author
Eric Greenberg & Alexander Kates
Publisher
McGraw Hill
Strategic Digital Marketing
Type
R5
Year
2014
Author
Eric Greenberg & Alexander Kates
Publisher
McGraw Hill
The Art of Digital Marketing
Type
T1
Year
2016
Author
Ian Dodson
Publisher
Wiley
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Type
R3
Year
2016
Author
Damian Ryan
Edition
4th Edition
Publisher
Kogan Page Publishers
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation”.
Type
R3
Year
2016
Author
Damian Ryan
Edition
4th Ed
Publisher
Kogan Page Publishers